Own the CHAIR Speak Up
I help mid- to senior-level women in STEM navigate promotion and leadership conversations—so they can advocate for themselves, set clear expectations, and lead with intention.
In the conversations that matter, what you say influences what happens next.
A focused conversation about your current situation, what you want next, and whether this is the right fit.
This is for you if…
You know you deserve more, but keep delaying the conversation
You’re already performing at the next level, without the recognition and compensation to match
You’re considering leaving—but want to advocate fully before you do
You’re overworked and haven’t been able to push back effectively
You avoid accountability conversations to preserve relationships
You’re at capacity, but still saying yes to client demands
You’re exploring what’s next—and want clarity and language to support it
You leave key conversations feeling like you held back
Lala Sorenson
The Foundations Behind My Work
Sixteen years in civil engineering across residential, commercial, transportation, and utility-scale solar—navigating complexity, risk, and competing priorities
Management of cross-functional teams on high-stakes projects, where alignment and communication drive outcomes
Leadership and Executive coaching training through iPEC (100+ hours), applied within demanding technical environments
Direct involvement in hiring and promotion decisions—offering an inside view of how leadership is evaluated and advanced
A non-linear career path shaped by immigration, caregiving, industry transitions, and building my own business—informing how I approach growth and reinvention
What We Work On
A focused 1:1 coaching engagement designed around your most critical leadership conversations, challenges, and constraints—guided by the C.H.A.I.R.™ Framework to drive clarity and action plan.
Take the C.H.A.I.R.™ assessment to uncover what may be quietly limiting your leadership—and walk away with practical insight you can act on right away.
Areas of Focus
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For women who are ready to speak more directly about role, compensation, visibility, and what comes next: promotion, a career shift, or a company transition.
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For women who need to set clearer limits, push back without guilt, and protect their time, energy, and well-being.
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For women who need to address unclear ownership, inconsistent follow-through, and performance issues more directly.
What Clients Walk Away With
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Authority for Advancement
Clarity on your priorities, your next move, and what it takes to advance—plus the confidence and language to advocate for what you’ve earned, so you can move forward with intention.
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Stronger Boundaries
Stronger non-negotiables and practical strategies to protect your time, energy, and well-being—so your career growth doesn’t come at the expense of a life that feels meaningful.
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Stronger Team Accountability
Greater confidence and clear steps to address ownership, follow-through, and performance issues—so you strengthen accountability, build trust, and lead more effective collaboration.
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Authentic Authority
The ability to lead and communicate with clarity and conviction—without contorting yourself to fit the mold, so you can lead in alignment with who you truly are.
Knowing your value is one thing. Communicating it in a way others recognize is what makes the difference.
You’re already doing the work. You’re contributing, delivering, and speaking up.
But in high-stakes moments, it’s not just what you say—it’s how it’s received.
If your ideas aren’t being picked up, if your input isn’t influencing decisions, it’s not a capability issue. It’s a communication gap.
This is about closing that gap—so your value is clear, understood, and recognized.
If you’re ready to speak up for what you truly need and want—and influence the decisions that matter—let’s connect.
A short conversation to understand what you’re navigating and see if this is a fit.