Helping analytical women in STEM build self-trust to make confident decisions, lead difficult conversations, and create careers they truly want.

STOP SECOND-GUESSING YOURSELF.

It's time to Live and Lead by Design—your design.

Is This You?

You're analytical, capable, and driven. You excel at solving technical problems, but when the stakes are personal—making difficult decisions, having challenging conversations, or advocating for yourself—you find yourself second-guessing more than you'd like.

You overthink decisions and second-guess yourself.
You avoid difficult conversations or replay them long after they're over.
You struggle to set boundaries, say no, or push back without feeling guilty.
You hesitate to speak up, advocate for yourself, or pursue the promotion you deserve.
You achieve your goals, yet you're never fully satisfied because you keep moving the goalposts.
You know you're capable of more, but self-doubt keeps holding you back.
You want to trust yourself enough to create the career and life you truly want.

Self-trust isn't believing you'll always make the right decision. It's knowing you'll handle whatever comes next.

What We Work On

Together, we work on helping you:

Quiet the inner and build the self-trust to stop second-guessing yourself
Make aligned decisions with confidence—even when there isn't a perfect answer.
Navigate difficult conversations and set healthy boundaries with clarity and confidence.
Move beyond perfectionism and the pressure to always get it right.
Redefine success so you're no longer chasing the next achievement.
Discover what you truly want—and live and lead by design.

This 1:1 coaching engagement is guided by the C.H.A.I.R.™ Framework — practical framework for designing aligned decisions and helping you clarify what matters and take meaningful action.

Areas of Focus

"I know what I want, but I don't trust myself enough to take the next step."

You may be:
Overthinking every option because you're afraid of making the wrong choice.
Waiting to feel completely certain before taking action.
Looking for reassurance outside yourself before trusting your own judgment
Staying stuck because every decision feels high stakes.

“I know what I need to say, but I keep putting it off.”

You may be:
Avoiding difficult conversations because you fear conflict or disappointing others.
Replaying conversations and criticizing yourself afterward.
Struggling to set boundaries without feeling guilty.
Holding back because you're worried about how you'll be perceived.

"I've achieved success, but I know there's something more I want."

You may be:
Constantly moving the goalposts after every achievement.
Feeling successful on paper but unfulfilled in your work.
Wondering if the life you've built still reflects who you want to become.
Making decisions based on expectations instead of your values.
START THE CONVERSATION

"Before coaching, I felt paralyzed and unable to move forward because I wasn't confident in making the right decisions and felt like so much depended on other people's choices.

Lala created a space where I could lead the conversation while her thoughtful, probing questions helped me uncover what mattered most to me. Whenever I found myself deferring decisions to others, she helped me refocus and address the issue head-on.

I now feel like I have a foundation of skills that allows me to confidently break apart future decisions. The result is a much stronger sense of confidence and trust in myself."

Mika P.
Mother & Entrepreneur

What Clients Walk Away With

Self-Trust
Trust your judgment without constantly seeking reassurance or second-guessing yourself.
A Decision Alignment Process
A practical way to make decisions that reflect your values—not fear, perfectionism, or other people's expectations.
Framework for Difficult Conversations
Know how to prepare for and navigate important conversations with clarity, confidence, and authenticity.
Boundaries That Feel Sustainable
Set and communicate healthy boundaries without guilt or overexplaining.
A New Definition of Success
Stop moving the goalposts and create success on your own terms.
The Ability to Live & Lead by Design
A clear direction for creating a career and life that reflect who you are and what truly matters to you.

The Experience Behind My Work

A blend of engineering leadership, real-world career experience, and transformational coaching.

16+ years in civil engineering across residential, commercial, transportation, and utility-scale solar.
Leading multiple $1M+ projects and teams in sustained high-pressure environments requiring clear communication, leadership, and decision-making.
Direct involvement in hiring and promotion decisions, providing insight into how performance, communication, and leadership potential influence advancement.
iPEC-trained Core Energy Coach with 160+ hours of leadership and executive coaching education.
A non-linear career shaped by immigration, caregiving, and industry transitions—bringing a grounded, real-world lens to this work.

Lala Sorenson About

Early in my career, someone saw my potential before I fully trusted it myself. That experience taught me something I still carry today: the problem was never capability — it was self-trust.

Now I help women in STEM stop second-guessing themselves so they can confidently navigate the decisions, conversations, and moments that shape their lives and careers..

If there’s a decision and conversation you’ve been putting off, let’s talk it through.

START THE CONVERSATION

a focused conversation about what’s been hard to navigate, what you want next, and whether this support makes sense.