Stop second-guessing yourself.

I help analytical women in STEM move beyond perfectionism and self-doubt by quieting their inner critic so they can confidently lead high-stakes decisions and conversations.

You already have the expertise. Now it’s time to trust yourself.

This Is For You If...

You’re analytical, capable, and driven — but the pressure to constantly perform, prove yourself, and get everything right is becoming exhausting.

Your mind rarely slows down because you’re constantly analyzing, anticipating, or preparing for what could go wrong.
You know you’re capable, yet still struggle to fully trust yourself in high-pressure moments.
You spend so much energy trying to make the “right” decision that it becomes difficult to move forward confidently.
You hold back in conversations, leadership situations, or opportunities where visibility and stakes feel high.
Even after doing well, you replay interactions and focus on what you could have done better.
You avoid difficult conversations or boundaries because you don’t want to disappoint others or damage relationships.
You carry more responsibility than you should and feel guilty slowing down, delegating, or asking for support.
You’ve realized that navigating people, expectations, and workplace dynamics can feel harder than the technical work itself.
You’re beginning to question whether constantly pushing yourself this hard is actually sustainable.
You want to lead with more confidence, clarity, and self-trust — without feeling controlled by perfectionism or self-criticism.

You don’t need more proof. You need more self-trust.

What We Work On

You already have the intelligence, expertise, and work ethic. But when perfectionism and self-doubt take over, they can quietly shape how you lead, communicate, decide, and show up for yourself.

Together, we work on helping you:

Quiet the inner critic that keeps you overthinking, replaying, or questioning yourself.
Make decisions with more clarity and self-trust instead of waiting for perfect certainty.
Navigate difficult conversations with greater confidence, steadiness, and clarity.
Set healthier boundaries without guilt, overexplaining, or feeling like you’re letting people down.
Stop shrinking yourself to stay comfortable, liked, or “safe.”
Lead with more confidence, self-trust, and alignment in both your career and life.

This 1:1 coaching engagement is guided by the C.H.A.I.R.™ Framework — designed to help analytical women in STEM break free from the perfectionism loop, quiet their inner critic, and lead high-stakes decisions and conversations with greater confidence and self-trust.

Where This Shows Up

This work supports the moments where perfectionism, overthinking, and self-doubt quietly shape how you show up, lead, and make decisions.

“I keep thinking through every angle, but I still don’t feel sure.”

You may be:
Overanalyzing decisions because you’re afraid of making the wrong choice
Waiting to feel completely certain before moving forward
Looking for reassurance outside yourself before trusting your own judgment
Staying stuck between options because every choice feels high pressure

Outcome: You make clearer decisions, trust yourself more deeply, and move forward without staying trapped in endless second-guessing.

“I know what I need to say, but I keep putting it off.”

You may be:
Avoiding difficult conversations because you fear tension, conflict, or disappointing others
Softening your message so much that your needs become unclear
Replaying conversations afterward and criticizing yourself for what you said
Holding back because you don’t want to be perceived as difficult, emotional, or too much

Outcome: You communicate more clearly, advocate for yourself more confidently, and stay grounded even in uncomfortable conversations.

“Even when I’m doing well, it never feels like enough.”

You may be:
Constantly raising the bar for yourself no matter how much you achieve
Feeling responsible for holding everything together all the time
Struggling to rest because slowing down feels unproductive or unsafe
Measuring your worth through performance, achievement, or external validation

Outcome: You lead with more self-trust, balance, and confidence — without feeling controlled by constant pressure or self-criticism.

START THE CONVERSATION

What Clients Walk Away With

Communicate clearly
Say what you mean without overthinking, freezing, or softening your message.
Trust your judgment
Stop second-guessing yourself and make decisions with more clarity and confidence.
Navigate difficult conversations
Handle high-stakes conversations more steadily—even when things feel uncomfortable.
Set boundaries without guilt
Push back, say no, and communicate expectations more directly and sustainably.
A repeatable process you can rely on
Approach important conversations with more clarity, self-trust, and follow-through instead of starting from scratch every time.
Lead from a more grounded place
Gain clarity on who you are, what you want, and how you want to show up—so your communication and leadership feel more aligned.

The Experience Behind My Work

A blend of engineering leadership, real-world career experience, and transformational coaching.

16+ years in civil engineering across residential, commercial, transportation, and utility-scale solar.
Leading multiple $1M+ projects and teams in sustained high-pressure environments requiring clear communication, leadership, and decision-making.
Direct involvement in hiring and promotion decisions, providing insight into how performance, communication, and leadership potential influence advancement.
iPEC-trained Core Energy Coach with 160+ hours of leadership and executive coaching education.
A non-linear career shaped by immigration, caregiving, and industry transitions—bringing a grounded, real-world lens to this work.

Lala Sorenson About

Early in my career, someone saw my potential before I fully trusted it myself. That experience taught me something I still carry today: the problem was never capability — it was self-trust.

Now I help women in STEM stop second-guessing themselves so they can confidently navigate the decisions, conversations, and moments that shape their lives and careers..

If there’s a decision and conversation you’ve been putting off, let’s talk it through.

START THE CONVERSATION

a focused conversation about what’s been hard to navigate, what you want next, and whether this support makes sense.