Own the CHAIR: Lead
Helping mid- to senior-level women in STEM navigate promotion and high-stakes leadership conversations—so they can advocate for themselves, set clear expectations, and lead with intention.
In the conversations that matter, what you say influences what happens next.
A focused session about your current situation, what you want next, and whether this is the right fit.
This is for you if…
You’re already operating at the next level—but not being recognized or promoted
You know you need to have the promotion conversation—but keep putting it off
You leave promotion or visibility conversations feeling like you undersold yourself
You avoid accountability conversations to preserve relationships
You’re taking on too much—but struggle to push back without feeling difficult
You’ve stepped into leadership—and managing people and conversations is harder than expected
You’re considering leaving—but haven’t had the conversations that could change your situation
Lala Sorenson
The Foundations Behind My Work
Over sixteen years in civil engineering across residential, commercial, transportation, and utility-scale solar—working in environments where complexity, risk, and competing priorities are the norm
Management of cross-functional teams on high-stakes projects, where clear communication and alignment directly impact outcomes
Leadership and Executive coaching training through iPEC (100+ hours) within demanding technical environments
Direct involvement in hiring and promotion decisions—offering an inside view of how leadership is assessed and how advancement decisions are made
A non-linear career path shaped by immigration, caregiving, industry transitions, and building my own business—informing how I approach growth, transition, and reinvention
What We Work On
A focused 1:1 coaching engagement centered on your most critical leadership conversations, challenges, and constraints—guided by the C.H.A.I.R.™ Framework to create clarity and a strategic path forward.
Take the C.H.A.I.R.™ assessment to uncover what may be quietly limiting your leadership—and walk away with insight you can act on right away.
Areas of Focus
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Navigating promotion and leadership conversations so you can advocate for what’s next and influence key decisions.
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Setting clear expectations and protecting your time and energy so you can focus on what matters most—both at work and outside of it.
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Communicating expectations in a way that creates ownership, follow-through, and collaboration so your team can operate more effectively..
What Clients Walk Away With
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Positioning for Promotion and Leadership
Clarity on what matters most, how you want to lead, and what may be getting in the way—so you can trust your judgment, advocate for yourself, and influence key decisions.
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Stronger Boundaries and Expectations
Clear boundaries and expectations—and how to communicate them—so you can protect your time and energy and have space for a life outside of work.
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Clear Expectations and Team Ownership
A more effective way of communicating expectations—so your team takes ownership, follows through, and works together more effectively.
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Aligned Leadership
Lead and communicate in a way that’s true to your own style—without conforming to expectations that don’t fit.
Knowing your value is one thing. Communicating it in a way others recognize is what makes the difference.
You’re already doing the work and delivering results.
But in high-stakes moments, it’s not just what you say—it’s how it’s received.
If your ideas aren’t influencing decisions, it’s not a capability issue. It’s a communication gap.
This is about closing that gap—so your value is recognized.
If you’re ready to advocate for what’s next and influence the decisions that matter, let’s connect.
A focused session about your current situation, what you want next, and whether this is the right fit.